Okay shoot me, but the fact of combining the two words TOE and TOW together making toew, for us in the emergency disabled vehicle recovery and Transport was a bright idea, even though it's a bubble off plumb.
Of the many absurd concepts, it was a young lady named Emme, or as she preferred M, who created the idea of smooshing the two words together.
Now granted, kneeling down and giving a smooch to smelly pheete, take a bit of getting used to. Call it an acquired taste. However, the thing has paid itself over, and over again.
Let me give you an example. A few ago, I was scanning my email, and caught a notice from my membership at Stage-32. A gal who put on her profile on Stage-32 said she worked at American Tower-Canada. The TOW of the word TOW-ER, intrigued me so I took a gander. Her gig has nothing to do with Toewing. But had she spelled it TOEWER, that would mean toewing, or Toewer.
what I tripped over back in 1982 was the fact that it's very easy to make a typo, and drift folks away from what you're trying to get across.
Back in 1997 after I had regained the old homestead near Hazzard, good old KTOW FM was the only station in Idaho running Overdrive Trucking News as well as the Overdrive Top-Ten Countdown. The latter was hosted by legendary radio personality Bill Mack. Even he had trouble pronouncing the word TOW. He was saying TOW that sounded like Cow or Kay Towh. It was at that point that I knew there had to be a way to get the wording across, without confusion. A member of the Knytes, played a prank, by putting up a billboard ad in Twin Falls here of my getting jollies with one of his female conquests. To make this short, I sat there and after the vicious voices coming out of the ole CB, I thought how can I make this prank into something to reel in cash?
So, the idea hadn't quite hit yet, but over the course of many years, I was sitting in a motel room, waiting on an escort car for a wide load going to Rock Springs Wyoming, and as I do everywhere looked up who was in toewing in that area. So I saw a phone book ad from Star Valley Wyoming that said, we don't want your arm or your legs, just your toes. A few years after saw another ad in Boise, that had a car hauler kissing a gals had with the tag, "We treat our customers like royalty" shortly there after was tending my nephew and snagged the movie Cinderella on Disney. Put it all together and instead of placing a slipper on a gals phoote, I thought well we are basing the company on Hazzard County/aka: Dukes of Hazzard, the biggest draw was Daisy, and her hind limbs, let's put that all to use and our ads had me kissing a model's toes and it saying at Cooter's Toewing, we LuV Toews. And that's it.
Yes at times the pheete smell atrocious, that's why I insist on the talent wear nylons, granted it ain't much but stockings retain the integrity of the shot, but keeps my lips from rotting toe fungi.
Didn't do much today, had diarrhea early this morning which made me miss Church, then shortly after 14:00 hours went up near Hill City, Idaho, to fly fire cover for a raging brush fire there.
Going to be working on the station reconstruction in the PM, after I go pay, rent. Forgot to do that Friday.
L8R Ya'll
